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Volunteer opportunity description

This summer Team London Ambassadors will once again be based at nine of the busiest tourist locations across London, welcoming visitors and helping to maintain London’s reputation as one of the best cities in the world.

The Team London Ambassadors programme has grown from strength to strength since its inception during the 2012 Olympic and Paralympic Games. The Ambassadors are London’s ‘friendly face’, on hand to answer questions from tourists and Londoners alike and helping to show the world the very best that London has to offer.

Every year over 600 volunteers take part in the programme, dedicating over 15,000 hours across the nine locations for the six busiest weeks of the Summer. 97% of visitors from 2017 were more likely to recommend London as a place to visit after interacting with an Ambassador.

Based around a central information point, a team of five Ambassadors and one Team Leader interact with members of the public on a range of topics such as the quickest route from A to B, suggestions for things to do in the area and information about wider London offerings e.g. museums, exhibitions etc.

Team London is now looking to recruit 300 new Ambassadors for the 2018 Summer Programme.

London's diversity is its biggest asset and we strive to ensure our volunteer community reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, ethnicity, sexual orientation, faith or disability. Our Ambassador programme is currently under-represented by younger volunteers and those with disabilities and so we would particularly welcome applications from these groups.

The role of a Team London Ambassador

Team London Ambassadors are the welcoming face of London, and are tasked with providing an outstanding level of customer service by providing helpful, accurate and timely information to visitors and members of the public.

Ambassadors volunteer at one of nine information hubs based at the busiest tourist locations at London, answering queries and signposting visitors to local attractions.

Below is a summary of the qualities and commitment expected of an Ambassador and some of the key benefits and responsibilities.


  • Assist anyone who asks a question in a helpful, timely and friendly way
  • Help to make each interaction special, personable and memorable
  • Provide advice and support to a range of different people including Londoners, tourists, people with disabilities, young people and those that do not speak English.
  • Help to keep your information hubs (pod) looking neat and approachable
  • Look after and maintain your uniform and accreditation pass
  • Be willing to learn more about your location and beyond
  • Listen and be respectful of your Team Leader


  • Willingness and ability to deliver an excellent level of customer service
  • A love of London and desire to share this with others
  • Self-motivated and pro-active attitude
  • Willingness to work as a team and offer help to others
  • Be practical and use common sense
  • Respectful of others
  • A commitment to equality and diversity
  • A good spoken English communication skills
  • Can listen carefully to requests from visitors
  • Additional languages are welcomed


  •  Attend a one-hour interview as part of the selection process
  •  Attend one full day foundation training and one-half day location training (Foundation training 18,19,20 May 2018 – Location training 22, 25,29 June 2018)
  •  Volunteer for at least five shifts lasting four and a quarter hours throughout the summer period 18 July – 2 September 2018



  • Be part of this rewarding and high-profile programme and help to show the world all that our great city has to offer.
  • Gain experience of customer service and tourist information in a fun and supportive setting.
  • Gain access to other Team London volunteering opportunities including at exciting sporting and cultural events.
  • Travel expenses reimbursed for Zones 1 – 6
  • Subsistence allowance
  • Uniform and accreditation

We are committed to running inclusive programmes and want to ensure that all Londoners can get involved. Please get in touch if you would like to discuss any additional support needs and we will always do our best to accommodate them.

About the Opportunity and Commitment

This year Ambassadors will be at nine locations: Tower of London, Piccadilly Circus, Parliament Square, St James's Park, Trafalgar Square, Exhibition Road (V&A Museum), More London and Gatwick Airport (North & South Terminals).

The programme will operate seven days a week between the 18 July – 02 September. Days are split into two shifts of four and a quarter hours with one shift in the morning and one shift in the afternoon.

All new Ambassadors will need to commit to the following;

  • Attend a one-hour session at a selection day at City Hall (26, 29, 30 April)
  • Attend a full day Foundation Training session at City Hall (18, 19, 20 May)
  • Attend a half day Location Training session at City Hall (22, 25, 29 June)
  • Volunteer for a minimum of five shifts during the Summer period at a location of your choice.

Please note: we are only looking to recruit 300 Ambassadors this year. If we receive more applications than places, we will select volunteers based on how well they demonstrate they meet the criteria in the role description in their application and at the selection day. If you are not successful this time we will signpost you to alternative volunteering opportunities in Team London.


Travel Expenses

Ambassadors who are based at central locations can claim travel expenses for up to zones 1-6 (equivalent to a maximum of £12.30 per shift) depending on the area in which they live. Ambassadors volunteering at Gatwick Airport are able to claim up to £25 per day, for public transport or mileage costs. Free parking is also offered at Gatwick. Please bear in mind that this will be reimbursed at the end of the summer and not before.


Allowance Each volunteer is allocated £5 per shift for refreshments and this will be loaded onto you card in advance. This can be redeemed at most cafes and supermarkets.

Uniform and Accreditation

Ambassadors are provided with a unique uniform that makes them easily identifiable to the public, this is yours to keep along with your accreditation pass and must only be worn during Ambassador duties.

In addition to the experience gained in interacting with the public, all Ambassadors are provided with customer service training, a range of special opportunities from our host venues including free entry and discounts.

Once you are recruited and part of the wider Team London Ambassador programme, there will be the opportunity to volunteer in key roles for some of our Major Events including the London Marathon and Ride London. 

How to Apply

To apply, please click the blue 'Apply Now' button in the top left of this page.

You will then be sent a link to an application form which should take approximately 15 minutes to complete. You will need to submit your application form by midnight on Sunday 22nd April 2018.

Once you have applied you can book onto one of our selection centre interview days for an hour at City Hall on 26, 28, 29 April 2018.

Please ensure you are available for at least one of these dates before applying.


Frequently Asked Questions

The Role & Training

Will I just be handing out materials? No. The role isn’t just about handing out maps to visitors; it’s about interacting on a personal level with visitors to help them get the most out of their visit to the capital.

How can I prepare for my shift? As well as attending the Foundation and Location training, you’ll be expected to do some ‘homework’ and get to know your location. As well as basic information, such as the nearest toilets, cash machines, post offices and transport hubs, you should brush up on local restaurants, theatres and attractions. You will be provided with information to help you to do this.


How do shifts work?  Shifts are available to book on an individual basis with morning and afternoon shifts available on all days.

Do we get a break? You will be offered a 20-minute break. If you have any medical or dietary requirements that require an additional break, your Team Leader will accommodate this.

Can I volunteer for two consecutive shifts? Yes, this will be possible if the shifts are available. In this case, we encourage you to take a longer lunch break which your Team Leader will accommodate.


Can you organise Blue Badge Parking at my location? We will contact landowners to see if Blue Badge parking is available in the vicinity. Blue badge car parking is available at Gatwick.

Can I take part?

I’m under 18 – can I take part? No, unfortunately this opportunity is only available to those aged 18 and over.

Am I eligible to volunteer in the UK? If you live inside the European Economic Area (this area includes all the European Union countries), you are able to accept voluntary work without any restrictions. If you have a student visa you can volunteer part-time, provided that you work less than 20 hours a week during your school's term-time (you can work up to 40 hours in school holidays). If you are not a student but wish to do full-time voluntary work in the UK for up to 1 year, you can apply for a volunteer's visa.

Our volunteer needs

We need volunteers on these days:
April 22, 2018

Volunteer opportunity location(s)

About the organisation

Team London Ambassadors

Tom Potter
Project Support Officer
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